BRAND DEVELOPMENT

This entails developing your brand’s core messaging and identifying your audience. The next step is creating brand resources: design logo mark; tagline; style guide. Once this is established, I will assist the client in determining what outlets will be utilized – print, web, social media, etc. – to promote the brand and how that is managed with future growth in mind.

PRINT DESIGN + PRODUCTION

Print design and production is where I began my career in design. I have designed a host of printed materials from magazines, brochures, annual reports and catalogs to trade show displays, advertising, media kits and presentations. While I have developed original design concepts, I also cater to clients who need original work designed based on previously developed brands. All printed materials will be generated through the Adobe Creative Suite and the production of materials post-approval will be managed with the client's preferred commercial print vendor.

TEMPLATE BASED WEBSITE DESIGN + CUSTOMIZATION

Template based website design has reached a standard that offers clients the ability to have a professional online web presence that is unique to their brand. Customizable web platforms for design and production is also a great option for tech-confident clients who like having more control over updating and maintaining their website. While I do offer to update and maintain the sites of my clients, it is sometimes more cost effective and convenient to have the flexibility to update your own online store or blog. The platform used to design your site will be determined by how much involvement the client intends to have in updating and managing the site. 

WEBSITE MANAGEMENT

Website management involves maintaining the site’s general health and keeping current: from managing registration, log-in credentials, e-mail addresses and subscription services to updating plug-ins, checking for broken links, as well minor content updates.

DIGITAL PRESENTATION

Presentations are meant to inform and impress and they should marry with your brand. I aim to create dynamic presentations, pitches or informational slides that follow your brand guidelines. Presentations can be designed and laid out in various applications.

E-MAIL SUBSCRIPTIONS, MARKETING + CAMPAIGNS

I design campaign and marketing templates for e-mail and subscription that the client can choose to work with internally or I can independently design, manage and schedule from start to finish.

SOCIAL MEDIA CAMPAIGNS + MANAGEMENT

Social media campaigns can be a one-off campaign specific to an event or product, or a series can be planned, designed and managed based on a set schedule. The client may only need branded graphics designed for a campaign over specific platforms. I also offer guidance to my clients as to how to prepare visual elements for optimal results over different social media channels with the aim of creating unity across all platforms as it relates to their brand.